Litchard Tool Hire

We redesigned and rebuilt the digital presence for Litchard, a tool hire company based in Bridgend, South Wales. The client had previously invested in an expensive WordPress site from an off-the-shelf designer that lacked essential eCommerce functionality, search capabilities, and crucial features needed for their industry. Through comprehensive competitor research, we identified key opportunities for Litchard to differentiate themselves in the competitive tool hire market. We implemented a modern tech stack using Sanity CMS for easy self-management of their equipment catalogue and offers, paired with a NextJS frontend that delivered exceptional performance improvements. The platform features dynamic delivery charge calculations based on postcode entry, live global search with comprehensive filtering, and related product recommendations - all the essential elements that drive eCommerce success. We also enhanced their brand identity at no additional cost, creating a cohesive digital experience that truly represents their business.

Litchard's existing WordPress website, despite costing more than our solution, was fundamentally inadequate for their tool hire business. The template-based site lacked essential eCommerce features, had no search functionality, delivery calculations, or product filtering capabilities, and missed critical elements needed to compete effectively in the tool hire industry, limiting their ability to attract and convert customers online.

We conducted thorough competitor analysis to identify market opportunities, then built a bespoke NextJS platform integrated with Sanity CMS. This gave Litchard complete control over their equipment catalogue, promotional offers, and content management. The solution includes dynamic postcode-based delivery charge calculations, live global search with comprehensive product filtering, related product suggestions, and all the essential eCommerce functionality that drives conversions. We also refreshed their branding to create a more professional and cohesive identity.

The new platform positioned Litchard as a modern, professional tool hire company with significantly improved online visibility, user experience, and conversion rates. The comprehensive search and filtering capabilities, combined with dynamic delivery calculations, create a seamless customer journey that drives bookings. The self-managed CMS empowers them to update their catalogue and offers instantly.